When exploring a new city or country, flexibility and control over your travel experience are key. One of the best ways to achieve this is by renting a car. If you’re traveling through Latin America, Localiza Rent a Car is among the most reliable and convenient options available. With a vast fleet, extensive presence, and competitive rates, it has become the go-to choice for millions of travelers and businesses.
Founded in Brazil and now operating across Latin America, Localiza stands out for its customer service, modern vehicles, and tech-friendly rental process. Whether you’re visiting for business, leisure, or a road trip, Localiza offers you a stress-free way to get on the road.
Company Background: The Rise of a Latin American Leader
Localiza Rent a Car was established in 1973 in Belo Horizonte, Brazil, starting with only six vehicles. Over the decades, it grew rapidly to become Latin America’s largest car rental company. Today, it operates in more than 600 cities across Brazil and is present in countries like Argentina, Uruguay, Paraguay, Colombia, Ecuador, and Chile.
Its merger with Unidas in 2022 further strengthened its network, making Localiza a dominant force in the region’s car rental industry. The company’s core philosophy revolves around accessibility, innovation, and customer satisfaction, and its services cater to tourists, local travelers, and corporate clients alike.
By investing heavily in digital technology, fleet modernization, and branch expansion, Localiza has positioned itself as a brand that offers value, convenience, and trust.
Fleet Options: A Vehicle for Every Purpose
Localiza boasts one of the most diverse and modern rental fleets in Latin America. It offers vehicles that suit every type of journey—from city driving to off-road adventures. Whether you’re a solo traveler, a family, or a business executive, you’ll find a suitable car at a competitive rate.
Common categories in the fleet include:
Economy Cars
Ideal for short city trips and budget-conscious travelers. Models like the Fiat Mobi and Chevrolet Onix offer great fuel efficiency and easy handling.
Intermediate and Full-Size Sedans
Perfect for longer drives or business use. Cars such as the Hyundai HB20 or VW Voyage offer spacious interiors and comfort.
SUVs and 4x4s
Recommended for mountainous or rural areas. Localiza’s selection of SUVs like the Nissan Kicks or Jeep Renegade ensures power and safety.
Vans and Pickups
Useful for larger groups or transporting luggage and goods. Vans are often used for group tours or corporate events.
All vehicles are kept in excellent condition, undergo regular maintenance and safety checks, and include modern features like air conditioning, GPS, Bluetooth connectivity, and airbags.
Locations and Accessibility: Travel Freely Across Latin America
One of the biggest advantages of choosing Localiza Rent a Car is its widespread presence. With hundreds of branches in airports, city centers, business hubs, and tourist destinations, you’re never far from a Localiza office.
Countries where Localiza operates:
- Brazil (over 600 locations)
- Argentina
- Colombia
- Uruguay
- Paraguay
- Chile
- Ecuador
Branch Types:
Airport Branches
Strategically located at major international and domestic airports for easy pickup/drop-off.
Urban Branches
Ideal for locals needing temporary transportation or for business users.
Leasing and Corporate Centers
Offer long-term and fleet management solutions for companies.
This extensive coverage enables travelers to pick up a vehicle in one city and drop it off in another, offering unmatched flexibility—especially for road trips or multi-city itineraries.
Booking Experience: Fast, Digital, and User-Friendly
Localiza offers a smooth and modern reservation process through its website and mobile app. Booking can be done in just a few steps and allows for easy changes or cancellations.
Key features of the booking system:
- Real-time availability
- Price comparison tools
- Multilingual interface
- Loyalty integration for discounts
- Promotional codes and packages
The Localiza mobile app (available for Android and iOS) enhances the user experience with features like digital check-ins, car selection, and vehicle unlocking (in select locations). It also allows users to access maps, branch info, and service support on the go.
For frequent travelers, this level of digital convenience is a major reason to keep choosing Localiza again and again.
Rental Requirements and Payment Policies
Before you rent a vehicle from Localiza, you’ll need to meet a few standard criteria. These requirements are in place to ensure safety and proper vehicle handling.
Basic rental requirements:
- Minimum age: 21 years (some categories may require drivers aged 25+)
- Driver’s license: Valid for at least 2 years
- Passport or national ID: For identification
- Credit card: Required for reservation and security deposit
- International travelers: May need an International Driving Permit (IDP)
Localiza accepts most major credit cards, and the security deposit is refunded once the car is returned in good condition. Prepaid cards and debit cards are often not accepted for deposits.
Insurance and Protection Plans: Drive with Confidence
Safety and financial security are vital when renting a car. Localiza offers several insurance and protection options to minimize risk during your trip.
Available coverage options:
- CDW (Collision Damage Waiver): Reduces your liability for vehicle damage.
- Theft Protection: Covers loss due to theft or attempted theft.
- TPL (Third Party Liability): Covers damages or injuries caused to third parties.
- PAI (Personal Accident Insurance): Covers medical expenses for the driver and passengers.
These options are available at the time of booking or can be added at the rental counter. If you already have travel insurance or credit card protection, check whether you’re covered to avoid paying for duplicate plans.
Corporate and Long-Term Rentals
In addition to daily and weekly rentals, Localiza provides fleet leasing services for businesses. These services are tailored for companies that need a reliable fleet for employees, deliveries, or events.
Corporate offerings include:
- Vehicle leasing with maintenance
- Fleet management tools
- Discounted rates for business clients
- 24/7 roadside support
Many businesses across Brazil and neighboring countries rely on Localiza for long-term solutions, making it a one-stop platform for both private and corporate rentals.
Customer Support and Roadside Assistance
Localiza is known for its excellent customer service, which is available through multiple support channels, including phone, email, app, and in-branch representatives. They offer:
- 24/7 roadside assistance
- Multilingual customer support
- Help with GPS issues, flat tires, battery jumps, or towing
- On-time vehicle replacements in case of breakdowns
These services are particularly helpful in unfamiliar territories, ensuring peace of mind during your journey.
Environmental Responsibility and Sustainable Practices
Localiza also prioritizes environmental sustainability. It has implemented initiatives to reduce its environmental impact and promote eco-friendly practices.
Sustainability efforts include:
- Fuel-efficient and hybrid vehicles
- Digital contracts to reduce paper waste
- Proper disposal of oils and vehicle waste
- Carbon footprint tracking and reduction goals
Choosing Localiza means contributing to a more sustainable way of traveling—without compromising on comfort or service quality.
Final Thoughts: Why Choose Localiza Rent a Car?
With decades of experience, cutting-edge technology, and a vast fleet, Localiza Rent a Car is the ideal choice for anyone traveling through Latin America. Whether you’re planning a family vacation, a solo adventure, or a corporate visit, Localiza offers:
- A reliable and modern vehicle fleet
- Wide availability across Latin American cities
- Transparent pricing and insurance policies
- Excellent customer service and support
Localiza combines the reliability of a large brand with the personalized service of a local provider—ensuring your trip is smooth from start to finish.
